the reduction of the sacred
- Filed under: Christianity, advertising, authenticity, evangelism, missional living, relationships
- Date: Mar 5,2009
In light of my recent post on seeing people, not as commodities, but inherently made in the image of God, or better, “eikons” in need of repair (to borrow from Scot McKnight), I really resonated with this post from Skye Jethani entitled “Your Body as a Billboard.” Here is a blurb:
The problem is when we make sacred things into commodities…we no longer see God as inherently worthy of our worship because of who he is but because of what we believe he can do for us, he becomes a divine commodity (hence the title of my book.) But we do the same thing to people created in God’s image. Whether it’s a corporation reducing people to a means of production, a society reducing unborn children to “tissue,” or churches reducing families to “giving units,” we live in an age when human beings carry no inherent value. They are expendable commodities whose value is determined by their usefulness.
Read Jethani’s entire post here: Your Body as a Billboard by Skye Jethani
And here is the NY Times Article referenced: The Body as Billboard by Andrew Adam Newman
If you use Gmail, you’ve probably noticed that Google AdSense is in full effect to the right of your computer screen. Google’s schpeel about AdSense it that it offers a contextual advertising solution to web publishers by delivering text-based Google AdWords ads that are relevant to site content pages.
