- Author: Brad
- Filed under: church, concert, extract'd, planning, quotes of note, religion, sacred space, technology, theatre, worship
- Date: Jan 18,2008
A new feature for 2008: extract’d. This is where I ‘extract’ a quote of note that has garnered my attention that I think might garner yours. It’s intended to spur conversation. And yes, it is eerily like Out of Ur’s “Out of Context” feature. But on relevintage, I get to pick the quotes. So there…
Here’s this week’s edition:
“It has nothing to do with the Christmas message. . . . It’s selling a sensation, an experience. . . . What competitive churches understand is that you are not going to sell your service on the basis of doctrine because it’s all the same. When people go to church they . . . want to know if there’s a good show. And often that’s not coming out of doctrine, it comes from music, theatrics and the sound system.”
-James Twitchell, professor of English and advertising at the University of Florida, from a recent Chicago Tribune article, “Megachurches, megashows: Some organzations spend $1 million on performances to spread message”.
HT: Justin Taylor