“I sincerely believe blogging can save America.” – John Jay Hooker
Okay, maybe that’s a little much. But I do think Garrett Graff, Professor at Georgetown University is right in saying, “The influence of blogging is overall a very positive force in the media.” And even with all its downsides, in life as well.
Someone recently asked me to give them some tips on blogging. I’m no expert, but I have picked up a few things from better bloggers than me. If I did 1/8th of what I told my buddy, I’d be a regular Guy Kawasaki.
I know people blog for different reasons, but I think these hit some generalities that are helpful. Here’s what I told my friend:
First, read this article from problogger.com: How to Market Your Blog in 2007. Hands down the best ‘promotion’ article out there.
Some other great ones:
Andrew Jones: 15 Blogging Tips For 2007
Andrew Jones: Blogging for the Long Tail
Andrew Jones: The Spirituality of Not Blogging
Andrew Jones: Beware the Blogosphere: Here Be Dragons!
Scott McKnight: The Year in Blogging: Lessons
Here are my tricks to the trade:
1) Get a RSS reader so you can keep up with all your favorite blogs. Get an RSS Reader. Get an RSS Reader!
Since I use a Mac, I am a big believer in Vienna, an open-source aggregator that supports RSS and Atom formats. Check out my review of Vienna here. I would also recommend Shrook.
When I had a PC, I used FeedReader, also an open-source aggregator that supports RSS and Atom formats. IMHO, it is the best platform for RSS feeds for PC’s. In fact, Vienna and Shrook but resemble FeedReader in many ways. They all have that ‘Mac’ look. The only problem with FeedReader is it is not an online aggregator like Google Reader and if your hard drive goes down, so do your feeds.
My encouragement would be to periodically dump your feeds to your desktop as an .opml. Open the .opml and copy the text. Then copy that text into a Google Doc – at this time Google Docs doesn’t support .opml files – so that if your hard drive dies, you can rebuild it from your last save. Put a reminder in your calendaring system like Outlook, Entourage, etc. to help you remember to do the occasional ‘dump.’
If you don’t want the hassle, Google Reader is very user-friendly for both Macs and PC’s and is web-based. If your computer’s hard drive goes down, your feeds don’t. The only problem I’ve heard of with GR is that sometimes it doesn’t show entries that you have read as being read. Aesthetically, it’s pretty boring too.
RSS feeds are helpful because they keep you consistently connected to the ‘sphere. I bring this up is because someone somewhere sometime will write about something you are interested in and you can genuinely add to the convo. Many times these are like-minded folks too who want to connect with someone who is well, like-minded.
2) Comment frequently, it doesn’t have to be long, but it is good if it is substantive.
2) Make sure when you comment that you put your blog address in the box where it asks for it. This give the blogger and other commenters the ability to hop over to your blog at the drop of a click.
3) Frequently cross-reference other blog entries and articles. In other words, if you cite something Tim Smith from Mars Hills says, make sure you link back to him by utilizing the ‘link’ option in your html codes. When you do this, those bloggers receive a ‘ping’ from you and may hop over to your blog to check you out.
4) “A niche is rich.” – Leonard Sweet
5) Be the first to review a book, CD, conference etc. Live-blog when you can…
6) Write consistently. People expect new info on a fairly regular basis. Obviously we have families, ministries, etc. that are way more important than blogging. Be wise but be recurrent.
7) When someone leaves a comment on your blog, many times their comment is sent to whatever email you registered with. When you get those comments, make sure you respond with a comment: a) on your blog and b) to their email. Hits ‘em twice…
8) Make sure and utilize your blogroll to link to people you like, identify with, etc. some people put everyone they know on their blogroll. some just put those who they would want to be associated with. some categorize the different types of blogs in their blogroll. either way, you are linking back to someone’s blog on your homepage. it’s considered a sign of camaraderie in the ‘sphere…
9) And finally, Andrew Jones says take a blog-fast once a year. Good advice…
Here is one last link to what is probably the most exhaustive blogging tip story. Also comes from problogger.com: 113 Must Read Blogging Tips.
If you have any ideas to contribute to this list, send them my way and I’ll compile them for a more complete ‘how-to’ for aspiring bloggers…